Gross Income 2017: The second-best year for Kolle Rebbe in the agency’s history

A not-so-easy year came to a successful end.

Hamburg-based agency Kolle Rebbe closes the 2017 financial year with a more-than-satisfactory result: After record turnover in 2016, gross income decreased by 6.9% to 32.45 million euros; however, this is still the second-best result since the establishment of the agency. If you look at only net revenue, the change compared to the previous year only amounts to 2.7%, placing Kolle Rebbe at the same level as the previous year.

‘We did not lose any customers in 2017. With brands such as Auping, heycar, Cremesso and Apple Music, whose accounts will generate revenue for the first time in 2018, we were even able to further expand the customer portfolio. The current order pipeline is stable and, for 2018, we can look to the future with optimism,’ notes Kai Müller, managing partner in charge of finances.

For the whole company, 2017 was a difficult year – after the death of the founder in September, the primary focus was on retaining existing business and keeping the company on the path to success. ‘This is going well so far. The partner-run agency model is working. Six managing partners and five other partners are firmly anchored in the agency’s management team,’ says Andreas Winter-Buerke, managing partner in charge of consulting.

Additionally, 2017 was a year of major investments: the expansion of Honey, the joint venture between Territory and Kolle Rebbe, continued on successfully. The ‘Kolle Rebbe Studios’ were established to combine all production departments into one integrated unit. Moreover, the KR Studios also took on their own video production including film and photo post-production. The development of new products and services remains an important pillar of the agency as well. For example, investments were made in new employees and processes for the KOREFE team, which have already paid off in the form of newly acquired customers and projects.

Kolle Rebbe currently employs approximately 280 employees. Long-standing customers include brands such as Lufthansa, o2, Netflix, Ritter Sport, Krombacher, Audi, HypoVereinsbank, Leibniz and Hansgrohe.