Creative and regionally directed advertisements will go on air in out-of-home, TV and radio.
On the couch, on the street and in the cafe – the advertising assault of heycar, the new platform for premium used cars, is reaching the whole of Germany. Anyone who has not yet noticed that a new player is taking to the pitch in the used-car business will, after the ‘Hey! 2018’ campaign at the latest, know: ‘With heycar, I get the new old ones – certified and high-quality used cars.’ TV ads ensure entertainment and attention, for example during the FIFA World Cup in summer 2018. Mega posters in Berlin, Munich, Düsseldorf and the like will have viewers grinning and will leave behind a lasting impression.
‘We have a prospective market of 500,000 vehicles that we are addressing. To do so, we rely on only the best dealers and the best cars – our service stands for trust and a focus on the customer. We want to make ourselves known all around Germany with our marketing campaign and this message,’ says Markus Kröger, CEO of heycar. After the initial success, the goal is now to generate more attention. Over 1,500 car dealerships have already uploaded more than 175,000 cars to www.hey.car. heycar launched in October 2017. Advertised cars have at most 150,000 kilometres on the odometer and are eligible for warranty – without exception. Customers can view used cars from various manufacturers without annoying ads. The motto is always: Used. Certified. Sold.
Kolle Rebbe is responsible for the offline campaign of ‘Hey! 2018’. The agency won the mandate with a pitch at the end of 2017.