A large-scale communication campaign in German- and French-speaking Switzerland.
Globus, the traditional Swiss department store founded in 1907, has commissioned Kolle Rebbe with the strategic and creative development of a large-scale communication campaign for German- and French-speaking Switzerland. Globus’ primary aim is to generate more awareness of, and attention for, the Globus online shop and its cross-channel offering in its department stores in order to achieve the company’s ambitious sales and growth targets.
Globus is currently undergoing a process of digital transformation, as is the market as a whole. The company made major progress in 2017: net sales of CHF 857 million were generated at its 40 stores in all major Swiss cities and via its online shop globus.ch during the 2017 business year. The proportion of sales generated by the online shop grew by 163 per cent.
Reto Waidacher, CMO of parent company Magazine zum Globus AG, explains the challenges that the communication campaign faces: ‘Globus is famed for its unique inspirational worlds filled with exclusive products, shopping experiences that appeal to all the senses, and excellent service. For the implementation of our communication strategy, we wanted an agency partner with a proven track record in demonstrating how big-name brands are also digitally managed and exert great emotional appeal. Following an agency screening, Kolle Rebbe impressed us in this regard with their strategic and creative approach.’
‘Globus is already utilising the benefits of the respective sales channels to create a holistic marketing experience. To further develop the brand’s communication at this point is a great task for us’, comments Andreas Winter-Buerke, MD consultant at Kolle Rebbe. The new campaign will launch at the start of the Christmas sales period on the back of major media investment.
For Kolle Rebbe, this represents a continuation of its success in acquiring new business. In the last 12 months, the company has managed to considerably expand its operations, and not only thanks to existing customers such as AUDI Germany – Kolle Rebbe has also won new accounts with, and carried out projects for, brands such as TUI Cruises, heycar, Cremesso, Schüco, DFB, PeTA, Auping and Audible.