Kolle Rebbe was engaged with the launch campaign of “JoynPLUS+”.
In June 2019, Joyn, the video-on-demand service of ProSiebenSat1 Media SE and Discovery Networks, was launched with great success. At the end of November “Joyn PLUS+”, the paid subscription version, will start in Germany. Kolle Rebbe was responsible for the launch campaign. “Kolle Rebbe understands what entertainment communication is all about. We are delighted to have found such an experienced partner to ring in the next chapter of Joyn”, says Richard Biller, Director Marketing at Joyn.
Dynamic start of the cooperation
Within the framework of a four-week pitch, Kolle Rebbe was able to assert itself. Close meshed coordination rounds and a constructive workshop mode determined the process. “We are very happy about the cooperation with Joyn, the chemistry was right from the beginning. The entire team enjoys collaborative work and the desire for ideas,” says Thomas Knüwer, Executive Creative Director at Kolle Rebbe.
Joyn puts one over on it
The JoynPLUS+ launch campaign clearly and simply communicates the content diversity of the new offer by using the name-giving PLUS as a connecting element. To this end, Kolle Rebbe has developed a wide range of target group and topic-specific assets: In addition to multi-content, there are also formats that target individual genres (such as comedy or suspense) and exclusive content.
The campaign will run widely across Germany and will be seen on TV, OOH (CLP; CLS), online and on social media. Kolle Rebbe was responsible for the conception of all assets. The implementation was carried out completely in-house by the Kolle Rebbe Studios.