Launch of an innovation in the German fitness market.
The name is not yet known to every German – but this will change soon with the help of Kolle Rebbe: Peloton has revolutionized the fitness market in the USA and will soon be present in Germany as well. With a convincing basic idea: The New York-based fitness company brings powerful indoor cycling live from New York City directly to the athletes’ homes.
The Peloton bike from NY will be available in Germany soon
The company sells fitness bikes that are equipped with a large screen. With the Peloton subscription, athletes can choose from thousands of cycling courses on-demand or take part in live courses in NYC and London. Peloton thus brings the motivating dynamics of sweat-inducing fitness courses into your own four walls. High-tech data acquisition and analysis enable users to measure various performance values, compare themselves with other athletes and thus achieve top performance. Following the first successful European market launch in the UK, Peloton will be coming to Germany with its innovative service at the end of 2019.
Kolle Rebbe becomes lead agency for Peloton in Germany
Kolle Rebbe will support Peloton in its market entry in Germany: The Hamburg-based creative agency developed a 360° campaign for this purpose and is responsible for its implementation throughout Germany. The campaign will be out for the market entry end of 2019: “Training on the Peloton Bike is definitely a lot of fun and offers an extremely efficient cardio-workout – no matter when you have time for it. We are happy to convey the fascination of the Peloton bike to the Germans,” says Andreas Winter-Buerke, Managing Director Consulting at Kolle Rebbe. Kolle Rebbe will be responsible for the team around unit leads Jan Vierig (consulting) and Marco Obermann (creation). With clients such as Netflix or DAZN, the team has proven expertise in establishing new business models on the German market. Before joining Kolle Rebbe, Marco Obermann was Global Head of Creative at the Munich-based start-up Freeletics and thus has extensive experience in the fitness industry.