Schüco helps make your house a home. Even brand ambassador Joachim Löw’s house.
After making a pitch, Kolle Rebbe landed an important assignment from the Bielefeld-based company Schüco. The Hamburg team have developed a concept for a comprehensive campaign for the leading supplier of high-end window, door and facade systems. This enables different products and themes to be distributed according to specific target groups, even internationally. The company was able to recruit Joachim Löw as a new brand ambassador and campaign testimonial for three years.
Andreas Engelhardt, general partner of Schüco International KG, describes this genius manoeuvre: ‘Joachim Löw motivates his team and himself to peak performance. At the same time, he always acts professionally and intently. He assumes responsibility and embodies credibility and continuity. These are all values which fit well with Schüco and for which he is liked by many the whole world over. I am very much looking forward to a fruitful cooperation with him.’
The new campaign, which gets underway shortly before the 2018 FIFA World Cup, takes up the cocooning trend and tells amusing stories which depict Joachim Löw at home in a whole new light – a far cry from his coaching role, at least – with authenticity and humour. Schüco products don’t just make a house particularly aesthetic, they also make it secure, comfortable and energy efficient. This is what makes a home for Joachim Löw, too: ‘For me, being at home means letting go. It means I can just shut the door behind me and be truly myself. Unobserved, at one with myself – for me, that’s a good feeling’, Joachim Low explains.
The new campaign will be launched on wide-reaching TV stations as well as on Lufthansa’s first and business class in-flight entertainment and as pre-rolls, bumper ads, display ads and also with further video content for various platforms and social web opportunities. It will also be visible in consumer media and special-interest titles, at international trade fairs and in showrooms. China will be the first focus for adapting it to international markets. All the video content was produced by 27km Entertainment under the direction of Manuel Werner.