Audi – A new idea of luxury

The intelligent class of today

A campaign for Audi's luxury-class models. Under the claim: "A new idea of luxury“, we are establishing a new understanding of luxury, in which self-determination and freedom are much more important than status symbols and showing-off.



Audi: Vorsprung durch Technik. Digital video formats, cross media campaigns and lavishly produced literature do justice to this slogan and awaken desire for the brand.

More work.