HypoVereinsbank – A premium evening

An event for 16,000 employees.

Design an HVB staff event to launch their new Premium positioning, in collaboration with the agency Avantgarde. The event was held live for 8,000 staff at Munich’s Olympic Hall and broadcast live in cinemas throughout Germany for a further 8,000.

Client

HypoVereinsbank

HypoVereinsbank is the bank for people with aspirations. Brand management, integrated communication and new products provide the yardstick.

More work.