Netflix – Better Call Saul

Even Saul can’t sue.

Integrated campaign to mark the launch of the series. From contextual billboards, to videos, to Germany’s first ever live banner advertising referencing current events.

Left: Annoying weather? Sue your weather-App!
Right: Criminals are people like you and me.

Always on location

Saul was there with fitting comments at places where lawsuits are most likely – like the Reeperbahn in Hamburg and Prenzlauer Berg in Berlin.

Your one-night-stand was ugly? Sue the brewery.
Left: High rents? Sue the hipsters.
Right: Justice at happy hour prices.

Client

Netflix

Netflix made TV cool again. Bold, integrated campaigns present its highlights in Germany and abroad.

More work.