An integrated campaign for the Audi Black Edition. Perfectly in line with the striking design elements, “Black” not only stands for the vehicle – it also stands for the driver's attitude: a strong and resolute, with a touch of black humour.
In addition to ongoing communication of events on the website, as well as numerous social media measures on Facebook and Instagram, the campaign covers specially programmed performance banners.
Audi: Vorsprung durch Technik. Digital video formats, cross media campaigns and lavishly produced literature do justice to this slogan and awaken desire for the brand.