MISEREOR – Courage is

Motivating the courageous.

Donation campaign in print, Web and cinema. It relies not on pity for people in the Third World but instead on the things that drive them: courage, activity, self-help and hope.

Client

MISEREOR

Germany’s biggest catholic aid organisation MISEREOR works for the world’s poorest people, regardless of denomination. We develop prize-winning campaigns and new products based on the principle of ‘Playful, not pitiful’.

More work.