HypoVereinsbank – This is important to me

When someone says crazy, keep going crazy.

Brand campaign for entrepreneurs in which the bank talks less about itself but says even more about itself. By focusing on the courage of its successful customers.

“It's just a fantasy until you put it on the road.” Jochen Engert, Founder Flixbus
“If it seems impossible, just start.” Sebastian Schwanhäußer, CEO Stabilo
“In Emsland you don't say megalomania, you say goal.” Bernard Krone, Krone
“Everything's impossible until somebody does.” Felix and Jens Fiege, Fiege
“When someone says crazy, keep going crazy.” Andreas Jung, Board Member FC Bayern Munich
“Being crazy is the biggest compliment.” Wolfgang Hölker, Founder and publisher Coppenrath Verlag



HypoVereinsbank is the bank for people with aspirations. Brand management, integrated communication and new products provide the yardstick.

More work.