Lufthansa – Digital Dynamic Advertising

Smart campaigning.

Intelligent solution for the dynamic production of display ads and landing pages. Over 100,000 different advertising banner combinations are automatically generated each year using 15 visuals in 35 formats and 27 languages.

Dynamic banners

Press a button and an advertisement’s offer, visual, headline, price and call-to-action are adapted and delivered worldwide within seconds.

Dynamic landing pages

Landing pages in any language are automatically generated to match the advertising banners posted.

Client

Lufthansa

As the global lead and digital agency, Kolle Rebbe has been staging Lufthansa's communications in over 58 countries since 2011. Since 2018 with the new brand promise “Say yes to the world”.

More work.