Dirk Nowitzki is the greatest German sportsman of all times. For over 21 years he gave everything for his team, his city and his fans. All these years he lived by the motto "One for all". To promote the last game of his career, DAZN turned his back number into a symbol with which fans in the social networks could pay tribute to him. And made "One for all" into "All for one".
DAZN is the ‘Netflix of Sport’. As lead agency for the DACH market, Kolle Rebbe developed the brand identity and is responsible for all campaigns.