Aktion Mensch – Encounters

One casting – two campaigns.

People attended a casting for Aktion Mensch. It was to make a video about the lottery tickets. Suddenly there were two of them in front of the camera. Moving encounters that became the focus of the educational campaign.

Lottery campaign

Following successful casting, entrants were allowed to prove their acting abilities in the lottery commercials.

Client

Aktion Mensch

Aktion Mensch is Germany’s biggest social welfare lottery. Strongly integrated campaigns focus on interaction between people with and without disabilities.

More work.