MISEREOR – Helping others to help themselves

The world is full of good ideas.

Integrated content campaign based on docu-films and a Web platform. Calls for support for innovative ideas and self-help projects instead of pity. Doesn’t present people as supplicants but as strong, active doers.

Client

MISEREOR

Germany’s biggest catholic aid organisation MISEREOR works for the world’s poorest people, regardless of denomination. We develop prize-winning campaigns and new products based on the principle of ‘Playful, not pitiful’.

More work.