Further development of KALDEWEI’s iconic brand image with clear focus on digitalisation, content and social media.
Catalogue becomes magalogue: the KALDEWEI Magazine combines inspiring content and high-end product presentation. Editorial features are extended online on the content hub and social media.
Sustainability, digital services and smart bathroom solutions – KALDEWEI stands for more than only beautiful bathroom furniture. Using VR/AR, the trade fair stand allows visitors to experience highlight themes in a tangible, multisensory way.
Making luxury tangible – in high-end social worlds that transport KALDEWEI’s design expertise and simultaneously present the products in unique settings. Visual content that reaches design lovers on Instagram and Pinterest.
KALDEWEI is known for its high-end enamelled steel bathtubs, washbasins and showers. Global communication and digital services establish the brand in the premium segment.