Aktion Mensch – Inclusion from the very beginning

For togetherness like never before

The campaign focused on social inclusion amongst children and young people. It showed that social inclusion works best when children experience from an early age that differences are normal and enriching. A statement for togetherness from the very beginning.

Growing up together. And that’s just the beginning.
Buddies today. Colleagues tomorrow.


Aktion Mensch

Aktion Mensch is Germany’s biggest social welfare lottery. Strongly integrated campaigns focus on interaction between people with and without disabilities.

More work.