LVM Versicherung – Insurance is a pain!

Music video instead of an ad break.

LVM awareness campaign for young people. Addresses the target group with a simple but loud truth: "Insuring sucks. Not being insured sucks even more“.

You can't escape MC Fitti offline either – his poster for his trusted insurer LVM is everywhere.
All roads lead to the right insurance: LVM's campaign landing page.

Client

LVM Versicherung

LVM is one of Germany's leading insurance groups. A youthful tone and humorous communication work well, particularly in ensuring that the brand is seen in a positive light.

More work.