Carpe Diem – Kombucha brand relaunch

Very, very different.

Redesign the brand image of Carpe Diem Kombucha. Logo, packaging, website and advertising materials based on a strategic re-orientation away from health shop drink and towards colourful premium tea for people who think differently.

Client

Carpe Diem

Carpe Diem produces tea beverages using Asian recipes that are over 2000 years old. The marketing invokes this ancient tradition and successfully positions Kombucha as a very different kind of urban lifestyle drink.

More work.