DAZN – Lucky Bastards

Football f**king cheap.

Communicating prices can be loud and fun – especially if you get English football fans to say how cheaply German fans watch the Premier League – with a DAZN subscription.

Ask the Brits.

Streaming, top European football, US sport, €9.99, cancel anytime, any device… That’s a lot of messages, which is why we focused on the two most relevant: at DAZN you get Premier League live – and at an unbeatably low price. To find out just how extraordinary this offer actually is, we popped over to the UK and asked some Brits. Many UK fans have to spend over £70 a month to watch their hallowed Premier League. Uncensored responses by British football fans were used to create online spots which we disseminated in social networks. It quickly made DAZN a hotly discussed theme among German sports fans.



DAZN is the ‘Netflix of Sport’. As lead agency for the DACH market, Kolle Rebbe developed the brand identity and is responsible for all campaigns.

More work.