Lufthansa – #SayYesToTheWorld

Experience beats possession

"Say yes to the world" is an appeal to question old ways of thinking and to be open to new things. A message that inspires reflection - just like the campaign does.



As the global lead and digital agency, Kolle Rebbe has been staging Lufthansa's communications in over 58 countries since 2011. Since 2018 with the new brand promise “Say yes to the world”.

More work.