Germany’s biggest PR stunt at the 2014 World Cup. The German Football Association aircraft was re-branded straight after the final. Back home, Germany’s biggest newspapers picked up on it. ‘Siegerflieger’ or ‘Victory Plane’ was for a time one of the most searched-for words on the Social Web.
As the global lead and digital agency, Kolle Rebbe has been staging Lufthansa's communications in over 58 countries since 2011. Since 2018 with the new brand promise “Say yes to the world”.