Germany’s biggest PR stunt at the 2014 World Cup. The German Football Association aircraft was re-branded straight after the final. Back home, Germany’s biggest newspapers picked up on it. ‘Siegerflieger’ or ‘Victory Plane’ was for a time one of the most searched-for words on the Social Web.
As Lufthansa’s global lead agency, Kolle Rebbe has rolled out its new Nonstop You brand promise in over 58 countries since 2011.