MISEREOR – The Social Swipe

Small movement, big effect.

Develop an interactive poster that revolutionises the act of giving. It calls on people to donate, accepts credit cards and shows every donor what their donation does.

Video contains footage by Stephan Kühn, Dream India (2012)

Thanks to software we developed ourselves, simply swiping your credit card is enough to donate two euros without any further security steps. And the donation is reflected interactively. In short video sequences, the card symbolically cuts through the chains binding a Philippine child prisoner or cuts a slice of bread for a family in Peru.



Germany’s biggest catholic aid organisation MISEREOR works for the world’s poorest people, regardless of denomination. We develop prize-winning campaigns and new products based on the principle of ‘Playful, not pitiful’.

More work.