A social media campaign around career choice in which Germany’s best-known youth influencers speak about their own stories. The result was that the topic suddenly began to be discussed by young people in social media channels.
Julien Bam, Joyce, Barbieloveslipstick, Dner and LaurenCoco – five of the hottest teenage YouTube Stars became ambassadors for the Typisch ich! campaign. Here are two of their videos:
A pre-roll developed together with Julien Bam which multiplied landing page traffic by five times in just a few hours.
On the campaign website, trainees tell their stories against the background of Federal Employment Agency assistance services. The visuals were also used as posters in 180 job information centres (BiZ) belonging to theGerman Federal Employment Agency.
The German Federal Employment Agency evolved from a grey government authority into a modern service provider. Integrated campaigns, corporate design and digital services meant you could see and feel the transformation.