o2 – You decide what to do with it

Do I always have to be online?

Integrated multichannel brand campaign. All of its activities aim at giving people the freedom to shape their digital lives the way that suits them best: o2 as a companion, not a seller.

The campaign

TV and cinema commercial, innovative video formats, social media campaigns, real-time stunts and countless digital images, delivered contextually at selected events, places and times.

Shining example: the Projector Van.

For two weeks, the o2 Projector Van drove through Germany’s cities confronting people with provocative questions about their digital lives. This guerrilla campaign reached over two million people on the streets and the Social Web.



o2 is the German telecommunications provider with the most customers. Campaigns and promotions in every channel present the brand as a companion in an ever more complex world.

More work.